Meet The Team

Sara White

CEO and Founder

Sara White is Founder and CEO of Just Parent. As a child who struggled with undiagnosed anxiety and ADHD because her parents lacked access to the right resources, she has dedicated her career to making sure that families have what they need to make sure kids are as healthy, happy and successful as they possibly can be. Sara studied Psychology at Columbia University and has since worked on and off in the pediatric mental health field. She’s excited to help families get the help they need and deserve.

Dr. Tiva Pierce

Ph.D., BCBAD, LBA | Chief of Clinical Content

Dr. Tiva Pierce is the Chief of Clinical Content and a Board Certified Behavior Analyst. She has over 10 years of experience practicing Applied Behavior Analysis and most recently served as the National Director of Family Services at Springtide Child Development. Prior to Springtide Tiva served as the Director of Applied Behavior Analysis services at Constellation in Connecticut. She received her PhD from the Chicago School of Professional Psychology, her Master’s degree of Education in Applied Behavior Analysis from Arizona State University, and her Bachelor’s of Arts in Psychology and Speech-Language Pathology from Hofstra University.

Lisa Waters

Marketing Director

Lisa Barry is Marketing Director at Just Parent. After working in digital marketing for almost 10 years, Lisa developed a specialty in fueling growth for health and wellness start-ups. She has extensive experience working with therapists and other mental health professionals to develop digital products and services that expand their reach to the masses. Bringing together branding, marketing strategy, and content development, she aims to help make Just Parent’s resources widely available to parents everywhere.